TikTok, as the world’s largest short video social platform, has already surpassed 3.5 billion downloads globally, with over 100 million users in the United States alone. In the first quarter of 2022, global monthly active users approached 1.6 billion, making it one of the most active applications worldwide. It took TikTok only four years to reach the milestone of 1 billion users. TikTok is currently a blue ocean market, similar to the position of domestic Douyin in 2018, enjoying the dividends of being an emerging platform.
TikTok作为全球最大的短视频社交平台,全球用户下载量已经超过了35亿,光美国就有一亿多的用户。2022年第一季度全球月活跃用户接近16亿,成为全球用户活跃度最高的应用之一。从0到10亿的过程,TikTok只用了4年时间。Tiktok 现在是一个蓝海市场,现在的Tiktok就相当于18年的国内抖音,属于一个平台的红利期。